Events Archives | Dyspatch

5 Ways to Skyrocket Email Engagement in 2025

Tessa Reid — Tue, 03 Dec 2024 19:20:15 +0000

Can you believe that 347.3 billion emails were sent and received every day in 2023? That’s a 4.3% increase from 2022 when the number of emails sent and received per day registered at 333.2 billion.

It’s hard to wrap your head around a number like that. And it goes to show the law of email still applies…

The law is simple: Every year, companies send more email. In 2025, the number of emails sent and received every day is predicted to be 361.6 billion. This means every year, it gets harder to stand out in the inbox. So what can you do to rise above the rest and win the attention of your subscribers?

Email expert and conversion copywriter Liz Willits, Dyspatch CEO Matt Harris, and ZeroBounce COO Brian Minick tackled this problem in our recent webinar. Drawing on decades of email expertise, they shared five strategies to help you move your engagement metrics up and to the right.

Read on for a recap of the event and answers to attendee questions, including the ones we couldn’t quite get to live!

5 Ways to Catapult Email Engagement in 2023

1. Growth loops

Growth loops refers to a model where you leverage your current users to create new users. It’s a more sustainable way of achieving growth than the typical top-down funnel where you’re basically paying for each new user.

For example, Eddie Shleyner of VeryGoodCopy.com creates an email growth loop by publishing a micro-article on his site, re-publishing a version of the article in a LinkedIn post, then sending out the article in a newsletter and asking for engagement on his LinkedIn post.

When his newsletter audience engages with the post on LinkedIn, their connections are notified, creating more engagement, more traffic to his website and more subscribers — and that ultimately adds to the audience he can leverage in future posts. So it’s a virtuous circle.

You can build growth loops right into your product with tactics like referral programs, user-generated content, team invitations, and more. Watch the full webinar for a more in-depth explanation of this concept.

2. Social proof

Social proof was first explained in the 1980s by psychologist Robert Cialdini. (If you haven’t read his book Influence: The Psychology of Persuasion, I highly recommend it!) Here’s the simple explanation for this concept: When we’re uncertain about a decision or how to behave, we look to those around us for guidance.

Which makes social proof a powerful marketing tool. Folks want assurance that buying an item or using a service is the right decision. If you can provide assurances and earn someone’s trust, they’ll buy. And you can do just that by baking social proof into your emails.

There are many ways to do this. Some are obvious, like highlighting customer reviews and featuring expert endorsements. Some are a little more subtle, like partnering with trusted brands and adding accomplishments to email signatures. For 10 ideas and three gorgeous examples (you guessed it!), check out the full webinar.

3. Modular email design

Modular email design involves dividing templates up into pre-coded, independent parts (AKA modules or blocks). Think lego blocks for your email templates. Then, you can reuse and rearrange these modules to create new emails, without starting from scratch.

Modular email design helps improve engagement in several ways. For one, it makes it easy to maintain consistent branding, which has been shown to increase engagement and revenue by 33%. For two, it helps you move faster and gives you more freedom to try engagement techniques, like personalization and AMP for Email.

Speaking of which…

4. Personalization

Personalization is not a new topic. But it’s been re-emerging as especially crucial in a remote-first world. Companies are turning to email more and more, but that also means more competition in the inbox. (Remember the law of email?)

Of course, to personalize your emails, you first need to gather data about your subscribers.

The best way to get this data? Just ask! Ask in your welcome email or in your onboarding email series, so you can start personalizing your emails right out of the gate.

But it’s never too late to ask either. If you don’t have enough information about your existing subscribers, you can easily start gathering it by adding a callout to the occasional campaign. You can link that callout to a landing page with a form or fun quiz.

(Now, with AMP for Email, you could gather this information directly from an email — instead of having to set up a landing page and send subscribers there. I’ll get to AMP in more detail in a sec.)

There are loads of ways to personalize your emails, like segmenting your newsletter by subscriber interest, personalizing by location, celebrating important dates, following up after key actions… the list goes on. (And yes, to see the full list, I’ll direct you to the webinar recording!)

5. AMP for Email

AMP emails are live and interactive.

AMP emails update every time a subscriber opens the email. Think of a cart reminder email. If a customer adds another item to their cart, it’s possible for the email you sent yesterday to update and add the new item.

Interactive because readers can take action, right from an AMP email. Like that cart reminder email. They can add that extra item to their cart, right from their inbox. This is a big upgrade to the user experience and it’s a way to stand out in increasingly crowded inboxes.

And this example is just a well-known AMP use case. There are truly endless possibilities. For example, you can send interactive surveys, embed a product review or NPS form in an email, leverage a calendar booking app, and even play games in your inbox.

Intrigued? This white paper covers everything you need to know about AMP for Email.

Bonus

Relevance

Again, not a new concept in digital marketing but one of the more important for a reason. Making sure the content of your emails is relevant and valuable to your audience, and that it addresses their specific needs or interests, means that they’re more likely to open your email the next time they read your name in the from box and builds your brand.

Key takeaways

Flip your thinking from funnels to growth loops. Ask yourself: How can I make this email into a loop?
Add social proof to your emails to engage and persuade your audience.
Consider implementing modular email design for brand consistency and maximum efficiency.
Leverage user data to delight your subscribers with personalized emails. Don’t have data? Ask for it!
Position yourself as a leader and bring action into the inbox with AMP for Email.

Have you run into issues with high unsubscribe rates with loops as they might trigger frequently?

I am new to email marketing. Any advice/resources that have helped you in your journey when you first started out?

Sounds like modular emails are recommended to existing customers vs. prospects, is this true? Can you elaborate on this?

Is using a product like Canva considered modular?

What ways have you seen to help personalize? How much is AI involved? Or are you using tags for locations, etc.?

Is AMP only in the Gmail environment? How would this appear in other email clients like Outlook, Yahoo etc.?

Are there concerns with using AMP if it isn’t supported by email clients? i.e. Will some of our users be missing out on content if they use a client that doesn’t support it?

Any recommended resources on AMP email?

Any ideas on how to engage consumers when you have to abide by certain laws? (Collection agency.)

How can you improve deliverability as a startup?

Any recommendations for email design inspiration from a graphic design standpoint? Who sends the most unique looking emails?

What do you think of using gifs, memes in an email campaign?

How do you ensure email design works well across major email providers? Some email newsletters I receive are so hard to read on mobile. Poor design and formatting. Any tips in that area?

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How to Scale Your Email Marketing Strategy for Maximum ROI: Webinar Recap and Q&A

Tessa Reid — Mon, 28 Mar 2022 17:42:37 +0000

Email is complicated enough to get right. Email at scale? Times those complications ten fold.

From cadence and collaboration to design and personalization, there are so many moving pieces to keep track of. What’s more, subscriber expectations are higher than ever — serve un-personalized experiences, underwhelming designs, or unresponsive emails and they’ll hit unsubscribe.

So the question becomes: How can you set your email marketing strategy up for success at scale? More specifically, how can you deliver finely tuned experiences, while also maintaining growth and email quality?

Dyspatch’s Founder and CEO Matt Harris, Really Good Email’s Founder Matthew Smith, and Oracle’s Sr. Creative Director Jason Witt teamed up to answer these questions in our latest webinar. Drawing on a half-century of combined email marketing experience, they shared what it takes to get the most R for your I at scale.

Read on for a recap of the key concepts covered during the event, including answers to attendee questions.

How to scale your email marketing strategy for maximum ROI

What are the prerequisites for scaling your email marketing strategy?

Scale starts with strategy. In order to be effective with your email marketing and maximize your ROI, you need to start by understanding your customer lifecycle. With a clear picture of your lifecycle, you can map out where email is going to be involved.

Once you have this strategic piece in place, you can focus on execution and implementing a design system for building emails quickly and efficiently. But more than that, you’ll need a system that helps you build different types of emails, fast. (More on this a little later on!)

Strategy: A three-step process for mapping email touch points to your customer lifecycle

Step 1: Identify the stages of your customer lifecycle

First thing’s first, you need to think through the process your customer goes through. Mapping this out will help you understand how to influence each stage with different types of email content.

It’s important to note, every customer lifecycle is different. So take some time to dig through your customer process and customize a map to your business model. But for our purposes, we’ll use six standard steps as an example.

Step 2: Identify which teams are active in each stage

Once you’ve built out your lifecycle, the next step is to look at it from a team-based perspective. Again, this is highly dependent on your business.

But as an example, even if your business is a small startup, there are likely two co-founders. One might be technical and one might be more sales-oriented. So the next step is to unpeel that layer of the lifecycle onion and determine who should be talking at each stage.

In other words, it’s important to understand personas and where they fit into the lifecycle.

Step 3: Identify which emails teams need to send at each stage

Next, you’ll want to get even more granular. Ask yourself, “What information needs to be conveyed at each stage.”

During the interest stage, that’s likely going to be content. Informational pieces about your product and the problems it solves. At purchase, you’ll want to reinforce that decision. Just like a good retail sales rep will tell you how great the boots you chose are at checkout, you want to reinforce good vibes in new customers.

(For two bonus tips on mapping your customer lifecycle, watch the recording for yourself here.)

Execution: How to implement an effective email design system

How can you build different types of emails, fast?

By making use of design system thinking. For example, Really Good Emails use consistent colors across their email templates, and they create variables for those colors. This means, they can change a color variable and make everything that’s red in an email black, or blue, or green — depending on a holiday or some other fun event.

The benefits here are versatility and speed. Instead of finding and replacing a color in code or in a million templates, you can just flip a variable and make a change quickly. With a modular email design system, you can also change a global element once, like a footer or header, and have that reflected across all your templates, which is very powerful as you scale email.

How can you scale your email designs, so you don’t get bogged down juggling campaigns?

The biggest thing to think about as you start trying to scale email with a modular system is: What do I need in every single email?

In this primary section, that might be a header and a footer. For Really Good Emails, they have two headers: One for transactional emails and one for marketing emails. They also have a footer that’s consistent between both types of emails.

Then, you can establish the components that make up the guts of the email. What does the typography look like? What do the buttons look like? How do the icons work? By establishing these components, you’re setting a foundation for scale. You don’t have to make another decision about an element like this in the next email. It’s done.

Of course, you can revisit your components or modules quarterly. It’s true, as a designer or marketer this might feel a bit frustrating, as we always want to make changes. It’s exciting. But run into that frustration a bit. Own it. Because if you’re not constantly making these little decisions and changes, it frees you up to be creative in other ways.

How can you work on email as a team more effectively?

The basis for an email team is often a designer and a coder. This might be one person or two people depending on how your business is structured, but having those two skill sets is really important.

When you put them together in an agile system where you’re working on different stages of email concurrently, you’re getting the best of both worlds, and you’ll be able to move quickly and efficiently.

On more of a strategic note, if you’re a smaller company (and even if you’re a larger company!), don’t try to reinvent the wheel. Do your planning, establish your strategy, and when you get to execution, don’t be afraid to leverage systems others have built and make them your own.

Start simple and build complexity over time. Which brings us to our next point…

How can you set your email program up to handle more complexity?

With a modular system, you can snap in more complex components, like personalization, localization, and interactivity.

You don’t have to be a huge company with a massive data pool to implement these techniques either. A modular system helps you dip your toe in. You can build out modules that are pre-baked with data, personalization, custom logic, dynamic content, or what you have.

Then, it becomes easy to pull different modules into a campaign. You don’t have to worry about getting a developer to help. You can experiment with these techniques yourself and reuse high-performing modules across campaigns.

How can you keep email quality consistent as you scale?

Again, having a modular system is going to allow you to maintain rigor and discipline around email performance.

As you develop each module, you run it through a QA process, so you can be confident it’s responsive and mobile-friendly. It’s not set it and forget it, but there is a benefit to knowing that these things are done. It helps you create efficiency and cut down on QA time.

Here at Dyspatch, we often refer to our email modules as “pre-approved”. What that means is, they’ve been thoroughly tested. And what that means is, our customers can feel confident every email they make with these modules is going to look great across devices and providers.

How can you do more with less?

Try applying the “Jobs-to-be-Done” framework when you’re thinking about email.

This framework is all about defining and delivering on your customers’ needs. Applied to email, this involves thinking about what your subscriber is “hiring you” to do with an email. What is the job of the subject line and preheader? It might be showing a person what’s inside or creating enough curiosity that they want to open it.

Even if the answer is no, they don’t want to open your email, you’re still doing them a service. You helped them make a curated decision. All this to say, being concise and keeping your customers needs top of mind will help you deliver positive experiences.

You don’t need to overcomplicate things either. You can maintain quality on an email and change scope. For example, one person playing Led Zeppelin covers can create an awesome evening. At the same time, an orchestra playing Led Zeppelin can deliver an amazing experience. But the scope is totally different.

In the same way, you can use something simple like an email with a great header, headline, paragraph text, and a button, and just spend more time on your copy and content. By focusing more on the actual content, you can create exceptional experiences at any scale.

Key takeaways

Map out your customer lifecycle to understand:
(1) Who is sending what
(2) What needs to be sent
(3) When is the right time to send it
Develop a modular system to build emails faster — but more than that, adopt a modular approach to give your team more freedom to iterate and experiment.
Leverage a design system that will help you automate your email creation and do more with less.

Would you say your set of strategies changes drastically when you’re B2B?

How does Dyspatch fit in with your sending platform or CRM?

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Startup Slam 2020

Alanna Gammage — Fri, 13 Nov 2020 17:18:55 +0000

Well, that was a slam dunk!

While Startup Slam may have looked a bit different this year, it still delivered the interactive sessions and real-world storytelling that sets it apart. We took the event online, and welcomed speakers and attendees from across the continent. We also debuted our fresh new look.

When we started organizing Startup Slam 2020 in the spring, we quickly realized that the event was unlikely to happen in person, as it has in previous years. At the same time, we started working with our 2020 and 2021 Partner Sponsor, Gearbox, to make our website and brand more reflective of what the event has become over the last 7 years. These were both big learning opportunities! Our work with Gearbox and Artio Design Co. helped us zero in on what was important about Startup Slam, which in turn helped us to narrow down what needed to come online.

Transitioning an IRL event into the online space is tough endeavour – how do create a similar experience as the in-person event which focuses on providing education, networking, and a bit of fun online? Because of the generous support of our sponsors we were able to secure a virtual event platform, Hopin, that let us replicate many of the opportunities the in-person event provided: sponsor booths, a main stage for the keynote address, and session rooms for our 16 speakers. As a bonus, Hopin allowed us to record every session and we’ll be making the videos available on our website and to our LinkedIn group. The flip side of our move to virtual is that we experienced many of the online pratfalls that have come to define 2020, namely connection issues, wifi problems, and trying to speak while you’re muted.

Overall the first virtual Startup Slam was a big success – many attendees took advantage of the opportunity to speak to experts in product, finance, development, and design, and made valuable connections. Attendees were also able to easily drop in and out of the event, participating in the sessions that were most meaningful for them, which made Startup Slam more accessible.

We’re so appreciative of the attendees who took time to leave us feedback – this kind of participation really helps us deliver such great events. One of the strongest themes in the feedback was the desire to have more opportunities to connect with the community throughout the year. Join the LinkedIn group and follow our Twitter and Instagram to stay in the loop.

We’re truly grateful to every speaker, expert, attendee, and sponsor who stuck with us this year and who provided feedback about the change. This event wouldn’t happen without all of you!

Want to get involved? Reach out to the Dyspatch team at community@dyspatch.io if you are interested in sponsoring, volunteering, or participating in future ‘Slams.

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WEBINAR Pulling the Trigger on Transactional Email

Matt Harris — Thu, 25 Apr 2019 22:07:51 +0000

Triggered and transactional emails have open rates 69% higher than regular marketing campaigns, with click-through rates as much as 164% higher.

These impressive numbers represent a level of engagement that far outstrips even the highest performing promotional campaigns. And the reason for that is simple:

Triggered emails are emails your customers want to receive.

When done well, they’re also emails that generate significant revenue. Sent to your most valuable customers — those you’ve already won — transactional and triggered emails provide unparalleled opportunities for cross- and upsell offers. But not only that, these emails help foster long-term customer engagement by providing opportunities to solicit reviews, referrals, and email list sign-ups. They’re also the perfect place to promote your loyalty program.

Presented in partnership with Mailgun, the email service for developers, this webinar will show you how to make sure your users receive the best version, of the right email, at exactly the right time. Using real-world examples from AirBnB, Warby Parker, Lyft, and more, we’ll show you how to optimize transactional emails to maximize both engagement and returns.

Key takeaways from this webinar:

Business-critical triggered emails you must have and the purpose of each
The customer-initiated actions that trigger those emails
How to optimize both content and timing
How to maximize the engagement and growth potential of each and every email

WEBINAR:

Pulling the Trigger on Transactional Email:

Engage Your Best Customers with the Right Email at the Right Time

Wednesday, June 12, 2019

11:00 a.m. PDT / 2:00 p.m. EDT

Featured Speakers:

Jonathan Torres
Mailgun Technical Account Manager

Nolan Iriarte
Mailgun Solution Engineer

Matt Harris
Dyspatch CEO & Co-founder

Megan Tobin
Dyspatch VP Marketing

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Battlesnake 2019 The Next Battlesnake Legends

Ashley Forseille — Fri, 19 Apr 2019 05:00:19 +0000

The fifth annual Victoria Battlesnake Tournament took place a few weeks ago, on March 2, 2019, at the Victoria Conference Centre. Over 800 competitors and spectators came out to the event!

The big news this year is that Battlesnake is now available all year long. Anyone can create an account, add a snake, and play against friends or leaderboard snakes to see how they stack up. If you’re not sure if Battlesnake is your new favorite side project, head to play.battlesnake.io to watch recent games and view the documentation on how to go from zero to snake on MacOS, Linux, or Windows.

The tournament this year was top notch. Thanks to the Battlesnake community who built play.battlesnake.io, teams could create a profile to compete in the tournament and track their wins or rewatch games. We plan to hold online tournaments in the near future!

The tournament had many highlights and quite a few of this year’s teams have become Battlesnake legends, joining Medusa and Chicken Snake as snakes to remember. Here are a few of my favorites, but definitely not an exhaustive list!

Team Pixel – 2nd Place, Beginner Division

One of my favourite aspects of Battlesnake is that it has such a wide audience. The event draws both spectators and competitors from all kinds of backgrounds. Children cheering on parents or siblings who are competing; high school students just dipping into coding for the first time; university students looking to connect with tech companies before applying for co-op positions; and senior technical talent who come to Battlesnake every year to try to win the big cheque!

Team Pixel is a great example of that diversity. A father, who works as a full stack developer, and his 8-year-old son competed together to come in second in the Beginner Division. Seeing the team up on stage cheering for their snake in the final rounds will be one of my favorite moments of Battlesnake 2019. Have a look at their repo on GitHub and look for upcoming posts about their experience on the Battlesnake blog.

Niedersächsische Kreuzotter – 2nd Place, Intermediate Division

Full disclosure: our casters are not fluent in German. You can imagine how pronouncing Niedersächsische Kreuzotter went. By the end of the tournament, this team became known as Neider Snake. I think that in itself will become a Battlesnake legend. For inquiring minds, a niedersächsische kreuzotter is a snake common in the region of Germany that the team is from.

Niedersächsische Kreuzotter was definitely our farthest travelling team! This two-person team came to Victoria specifically for Battlesnake, as part of a tour of AI competitions. They had just competed in the MIT Battlecode competition before joining us for Battlesnake.

This team used Machine Learning to train their snake to second place! Their strategy was to use the full allotted timeout (500 ms) to complete a deeper search of the tree. It meant that their super-smart snake sllloooowwed down some of the games for a dramatic frame-by-frame match as the server waited for a response.

Undefined Behaviour – 1st place, Expert Division

Undefined Behaviour gave us some of the most exciting games to date! With a winning strategy of controlling as much of the board as possible by staying small in order to control the movements of opponents, it was something we’ve never seen before. Undefined Behaviour would only eat food when necessary not to starve, which was often the opposite strategy taken by opponents on the board. We saw multiple games where Undefined Behaviour forced much larger snakes into themselves to win the match. Up against machine learning snakes, Undefined Behaviour was able to slither past the competition to take home first place in the Expert Division. If you don’t believe that it was an exciting finish, you can watch the final game in the animation below or at 2:42:00 in the Twitch stream. You can hear the gasps from the audience as Undefined Behaviour avoided food on the board. Phew.

Caleb Meyer, the developer behind Undefined Behaviour, says he’ll be back next year and will be, “Hopefully bringing slightly more defined behaviour.” Definitely a snake to watch out for at the 2020 Victoria Battlesnake Tournament!

If you missed the tournament this year, you can still watch it all play out. We’re expecting stiff competition at Battlesnake 2020, as competitors have a full year to test their snake on play.battlesnake.io. Can’t wait to meet the new legends next year.

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WEBINAR Mailgun and Dyspatch Help Developers and Marketers Find Middle Ground

Matt Harris — Wed, 07 Nov 2018 05:00:05 +0000

Mailgun and Dyspatch teamed up to present this webinar, where you’ll discover how combining Mailgun with Dyspatch can help marketers and developers streamline collaboration on transactional email workflows.

Learn how Dypatch adds a front-end, user interface that allows your marketers to create and change transactional emails fast, while maintaining Mailgun’s robust email architecture to keep your developers happy.

Listen in as Dyspatch CEO and co-founder Matt Harris, Mailgun Sales Engineer Michael Kane, and Mailgun Product Marketing Specialist Elena Aguirre-Guidet discuss how Dyspatch and Mailgun combined can:

Integrate with your existing architecture via robust API tools, available in a variety of languages
Improve efficiency through seamless collaboration and streamlined workflows
Increase agility and innovation by empowering non-technical team members to create and change email faster, with device testing and approval processes built-in
Improve the customer experience by allowing for continuous email content optimization

RECORDED WEBINAR:

Mailgun + Dyspatch: Helping Developers and Marketers Find Middle Ground on Transactional Email

Watch the Recorded Webinar

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WEBINAR Reach Customer Inboxes and Drive Revenue

Matt Harris — Thu, 18 Oct 2018 05:00:17 +0000

Creating quality transactional email content serves a dual purpose: it provides a great customer experience that drives revenue, while positively impacting your sender reputation and deliverability.

Transactional emails already have pretty phenomenal open and click-through rates, but with a bit of extra effort, they can also be a conduit to creating exceptional brand experiences that foster loyalty and increase customer lifetime value.

In this recorded webinar, Dyspatch CEO Matt Harris and SMTP Marketing & Delivery Expert Wendy Griffin share their strategies for creating and delivering exceptional transactional emails that reach your customers’ inboxes and drive revenue.

Key takeaways from this webinar:

Why deliverability matters for transactional email
The factors that impact deliverability and what you can do about them
How quality transactional email content can positively impact deliverability
Creating transactional content that fosters engagement and drives revenue

WEBINAR:
Reach Customer Inboxes and Drive Revenue:
How to Send Extraordinary Transactional Emails that Do Both

Watch the recording now!

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Startup Slam 2018

Ashley Forseille — Tue, 16 Oct 2018 13:00:21 +0000

On September 22, we hosted the fifth annual Startup Slam, a free-to-attend tech conference held at the University of Victoria. Sixteen sessions were grouped into four tracks: Student & Beginner Tech, Advanced & Professional Tech, Entrepreneurship, and Product & Design. And we managed to fit it all into a 7 hour day!

We want to express our gratitude to all of our speakers for sharing their expertise with the tech community in Victoria. Experts representing a variety of companies presented on a wide range of topics, everything from building inclusive products, to iterative game design, to leveraging a BCOM to hack a career in tech business systems, to the legal side of incorporating a startup. And that was just before lunch.

Keynote:
Veronica Best – The Future Of Product Development: Fostering Innovation With Multi-disciplinary Expertise

Beginner and Student Tech:
Nathaniel Woodthorpe – Introduction to Git
Erika Burdon and Scott Small – Slithering Into Our Hearts: How Battlesnake Made Us Better Developers
Laura Cooper – Fluid Page Layouts With Flexbox
Kim Dillon – Your New Studio: A Code Walkthrough Of Android Studio

Advanced and Professional Tech:
Vallery Lancey – Building And Running Applications On Kubernetes 4
Chris Pouliot – Making A Blazing Fast Python Server In The Age Of Node And Go
Izaak Schroeder – Graphql For Fun & Profit
Jaimie Imrie – Docker – All Aboard The Container Ship To Confident Deploys!

Entrepreneurship:
Eve Olynyk – Bcom To Business Systems: How I Hacked A Career In Tech Startups
Tim Teh and Magda Rajkowski – Purpose, Vision And Values — How They Help Define And Focus Your Business And Hiring Needs
Andrew MacLean – +1 Agility: How An Agile Mindset Can Help Rapidly Grow Your Business Idea
Jordan Potechin – Minimum Viable Legals: Incorporating Your Startup

Product and Design:
Max Loy – Iterative Game Design: Learning From Failure
Jen Reiher – Wcag Compliant Color Schemes: Lessons From White Labeling A Saas Product For Fortune 1000 Companies
Aashni Shah – How To Build Inclusive Products In The Tech For Good Space
Alexandra Skey – What Silicon Valley Taught Me About Building World Class Products

We strive to make Startup Slam an inclusive event and we wanted the speakers to be representative of all the people who make up the tech community in Victoria. This year, we slightly exceeded our goal of 50/50 gender parity in our speaker roster but we want to acknowledge that we can do better at including more underrepresented groups. We can also do better at including more diverse experts in Talk to an Expert. This is something that we’re committed to improving in future years. If you want to give a talk next year or have ideas about how we can make Startup Slam more inclusive, reach out to us!

For the second time, we offered Talk to an Expert at this year’s event, sessions that give participants the chance to talk one-on-one with experts in a variety of fields about how to build a career in tech or how to found a company. The feedback was overwhelmingly positive so this is definitely something we will look to offer again next year.

Startup Slam relies on the support and generosity of the community and this year we were able to roll out some great additions, thanks to our sponsors’ commitment to supporting the tech community in Victoria.

Track Sponsors

Fuel Sponsors

Thanks to our sponsors’ generosity, we were able to record all of this year’s sessions! If you missed any, make sure to check startupslam.io, where the recordings will be posted soon. Creating a video archive of speaker sessions has been #1 on our event wishlist and we are very excited to have made it happen this year.

I know what you’re thinking. You thought there would be more Slam puns in this post. We’re all out! We’ve used them all up! But we promise to work hard to bring you more puns next year. In the meantime, you can also follow us on Twitter and Facebook to keep up to date on other community events hosted by Dyspatch. We’ll be back for Battlesnake in March 2019!

Want to get involved? Reach out to the Dyspatch team at community@dyspatch.io if you are interested in sponsoring, volunteering, or participating in Battlesnake 2019 or Startup Slam 2019.

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WEBINAR Developing Email as The Cornerstone of the Customer Journey

Matt Harris — Fri, 07 Sep 2018 17:00:16 +0000

In this recorded webinar, Dyspatch CEO Matt Harris is joined by featured guest Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world.

In this must-see webinar, Matt and Shar discuss the key role email plays in the entire customer lifecycle, looking well beyond promotional blasts. Shar and Matt also offer their best advice on how to evolve your email programs so you can create and change content faster, fueling innovation in what, for many, has become a stagnant channel.

Key takeaways from this webinar:

How email is an opportunity to create product and brand experiences that generate repeat business, inspire loyalty, and drive revenue
How GDPR compliance is impacting top-of-funnel email marketing and surfacing the importance of transactional and triggered email in driving growth
Why CMOs need to prioritize existing customers by championing innovation in post-purchase and post-signup email programs
How facilitating collaboration between the cross-functional teams responsible for transactional and triggered email can fuel that very innovation

Watch the webinar!

Want to learn more?

Dive deeper with The Next Chapter For Email Marketing. In this Forrester report, Shar VanBoskirk identifies opportunities for moving email marketing beyond digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the customer journey.

With an additional introduction that includes expert commentary from Dyspatch, you’ll discover how Forrester’s insights into email as a customer-centric marketing opportunity apply equally to transactional and triggered emails. Learn how these critical but often forgotten communications can drive revenue and foster brand engagement throughout the customer lifecycle.

Download the report!

The post WEBINAR Developing Email as The Cornerstone of the Customer Journey appeared first on Dyspatch.

Events Archives | Dyspatch

5 Ways to Skyrocket Email Engagement in 2025

5 Ways to Catapult Email Engagement in 2023

1. Growth loops

2. Social proof

3. Modular email design

4. Personalization

5. AMP for Email

Bonus

Key takeaways

Q&A

How to Scale Your Email Marketing Strategy for Maximum ROI: Webinar Recap and Q&A

How to scale your email marketing strategy for maximum ROI

What are the prerequisites for scaling your email marketing strategy?

Strategy: A three-step process for mapping email touch points to your customer lifecycle

Step 1: Identify the stages of your customer lifecycle

Step 2: Identify which teams are active in each stage

Step 3: Identify which emails teams need to send at each stage

Execution: How to implement an effective email design system

How can you build different types of emails, fast?

How can you scale your email designs, so you don’t get bogged down juggling campaigns?

How can you work on email as a team more effectively?

How can you set your email program up to handle more complexity?

How can you keep email quality consistent as you scale?

How can you do more with less?

Key takeaways

Q&A

Startup Slam 2020

WEBINAR Pulling the Trigger on Transactional Email

Triggered emails are emails your customers want to receive.

Key takeaways from this webinar:

WEBINAR:

Pulling the Trigger on Transactional Email:

Featured Speakers:

Jonathan Torres Mailgun Technical Account Manager

Nolan Iriarte Mailgun Solution Engineer

Matt Harris Dyspatch CEO & Co-founder

Megan Tobin Dyspatch VP Marketing

Battlesnake 2019 The Next Battlesnake Legends

Team Pixel – 2nd Place, Beginner Division

Niedersächsische Kreuzotter – 2nd Place, Intermediate Division

WEBINAR Mailgun and Dyspatch Help Developers and Marketers Find Middle Ground

RECORDED WEBINAR:

Mailgun + Dyspatch: Helping Developers and Marketers Find Middle Ground on Transactional Email

WEBINAR Reach Customer Inboxes and Drive Revenue

Startup Slam 2018

Track Sponsors

Fuel Sponsors

WEBINAR Developing Email as The Cornerstone of the Customer Journey

Jonathan Torres
Mailgun Technical Account Manager

Nolan Iriarte
Mailgun Solution Engineer

Matt Harris
Dyspatch CEO & Co-founder

Megan Tobin
Dyspatch VP Marketing